
Living proof
Get visibly healthier hair and styles that last. We don’t use heavy silicones or stiff resins—we let other guys use those. Living proof products use our patent technology that is lightweight, touchable, and repels style-destroying humidity and dirt.

Reuzel
Reuzel is the Dutch word for lard and is a wink to a past when pomades were made from animal fats and fragranced with apples. The word pomade actually comes from the french word pomme, meaning apple.

Goldwell
Perfect your cut and show its diversity. From gorgeous shine to big volume. Give strong hold or natural structure – the possibilities are endless.

KMS California
At KMS, our long-standing formula philosophy involves fusing the best of both worlds: technology and nature. This powerful fusion of the latest innovations, technologies and ingredients creates unparalleled product performance in every style.